Own Brand and Licensed Housewares

About Us


Since its launch in 1998, Ethos has rocketed to success in the UK and around the world. Although relatively young, Ethos continues to win accolades as one of the most innovative, forward-thinking companies in its field. Over this time our mission has been to bring leading names and good design to the kitchens and tables of the style and price-conscious consumer.

As we have grown we have become recognised as a leading product sourcing, design and importing business with offices in Basildon, Manchester, Hong Kong, Shanghai and Shenzhen, as well as representatives in New Zealand and New York. Our customers include major superstores,department stores, the mail order sector, on-line sales, boutique concept stores and national value chains.

We want our brand and product range to brighten up your day, to be the ideal gift for a friend, or the obvious style choice for a dinner party. After all, life begins at home.

OEM — Passion & design at our core

It’s a passion for design, trends and forward-thinking that drive the people behind Ethos and add value to our product sourcing. At our core we have a dedicated team that take a holistic approach to project and brand development for both our customers and ourselves.

Our own designers and buyers have tremendous experience in creating customised and coordinated collections to meet a retailer’s specific brief, and can offer end-to-end product development that retailers would have to pay far more for elsewhere. Enviable links with suppliers ensure that we can supply products suitable to a customer’s needs, at the best prices and delivered within the quickest timeframes.

FOB — An ideal solution

Our FOB China service can provide an ideal solution for you and your business, including all follow up packaging, labelling, artwork, POS, shipping, inspection, documents, consolidation, etc.

FOB with Ethos can remove most of the risk of doing business in China and make your direct sourcing easier. You will find that we can offer exceptionally competitive prices.

We have offices and showrooms in Hong Kong, Shanghai and Shenzhen, making it easier to do business from a well staffed and well located base.